Design: Lucia Sanchez Barrenechea Photography: Urko Suaya Models: Maita Barreneachea, Sofia Sanchez Barrenechea, Catalina Sanchez Barrenechea and Lucia Sanchez Barrenechea
We finally caught up with our favorite fashion entrepreneur, Sofia Sanchez Barrenechea, after she arrived back in NYC from Paris. I have had the honor to intern under her creative mind at one of the top high fashion advertising agencies in the world, and was delighted to hear that while she conquers her hectic work schedule she will be co-managing (with her two equally as talented sisters) our new favorite online boutique Underoursky.com . We were very gracious and humbled that she had the time for a short interview:
Q: You have been working in the fashion for several years. What inspired you to stay in the industry?
A: The more I worked in the industry, the more I got to know how it worked, and it fascinates me experience it on my own, with my own business, my own achievements, and my own mistakes.
Q: Do you think being signed with a major modeling agency helped or hurt your career?
A: I don’t think it made any difference. In NY, if you work hard and you are passionate, you can achieve any goals. When working as an Art Director I never consider myself a model, I totally separated the two roles.
Q: You recently started up an online boutique store called “UNDEROURSKY.com”. What was the inspiration behind the precise direction and audience?
A: The inspiration for this Argentinian Designers Store was my love for my country, it’s people and it’s talent. When I moved to NY, I constantly got stopped and asked where I had bought something I was wearing that caught their eyes. These pieces were always Argentinian, and not available here in the US. So after a while I decided to make that gap disappear, by providing my favorite Argentinian Designers a place where they could sell their products to the whole world.
Most of the products we sell are hand made and one of a kind, which attract a very fashionable and strong audience. This niche I feel is growing bigger and bigger every day, and people are looking for unique things that they feel special with, not a big logo, not a repeated trend, just a different and rare piece.
Q: Who has influenced you the most in your progression from creative to entrepreneur in the industry?
A: My parents are both entrepreneurs, and since I was young I admired their courage to work in new fields and succeed in a not very predictable economy.
Q: You have been featured in numerous publications for your personal style, including Vogue. What is the one fashion piece you cannot go without in your
Q: You recently came back from Paris. Which city are you drawn to creatively or for inspiration?
A: I prefer nature than cities, I get more inspiration in the middle of nowhere than in the center of the world. That’s why I think it’s completely necessary for creative people to go out, to explore, and to see the world.
Kanye West After Party at Silencio Anthony Vaccarello’s sharp dress and Cabinet Oseo Rings Tags: Kanye West Silecio Cabinet Oseo Anthony Vaccarello
We could not agree with her assessment on staying true to your personal style and fashion roots. There is no accessory that ties together an outfit better than the heritage of good design and aesthetics. I myself have often said that what the industry needs a less narrow-minded understanding of what beauty is, and that competitors offer you clearance items while Under Our Sky offers you that unique piece that will catch everyone’s eye.
We look forward to watching Sofia and her company flourish in only ways we can imagine and you can too by following UnderOurSky on twitter
. With the holiday season coming up do not forget to visit Under Our Sky for everything from dining to handbags. We know we will!!!