We finally caught up with our favorite fashion entrepreneur, Sofia Sanchez Barrenechea, after she arrived back in NYC from Paris. I have had the honor to intern under her creative mind at one of the top high fashion advertising agencies in the world, and was delighted to hear that while she conquers her hectic work schedule she will be co-managing (with her two equally as talented sisters) our new favorite online boutique Underoursky.com . We were very gracious and humbled that she had the time for a short interview:
A: The more I worked in the industry, the more I got to know how it worked, and it fascinates me experience it on my own, with my own business, my own achievements, and my own mistakes.
A: I don’t think it made any difference. In NY, if you work hard and you are passionate, you can achieve any goals. When working as an Art Director I never consider myself a model, I totally separated the two roles.
A: The inspiration for this Argentinian Designers Store was my love for my country, it’s people and it’s talent. When I moved to NY, I constantly got stopped and asked where I had bought something I was wearing that caught their eyes. These pieces were always Argentinian, and not available here in the US. So after a while I decided to make that gap disappear, by providing my favorite Argentinian Designers a place where they could sell their products to the whole world.Most of the products we sell are hand made and one of a kind, which attract a very fashionable and strong audience. This niche I feel is growing bigger and bigger every day, and people are looking for unique things that they feel special with, not a big logo, not a repeated trend, just a different and rare piece.
A: My parents are both entrepreneurs, and since I was young I admired their courage to work in new fields and succeed in a not very predictable economy.
A: My black leather jacket and my Perez Sanz Clutch
A: I prefer nature than cities, I get more inspiration in the middle of nowhere than in the center of the world. That’s why I think it’s completely necessary for creative people to go out, to explore, and to see the world.